It is our responsibility to be the voice of the voiceless and protect their lives so that we can coexist. Animal testing, a dark secret of make up brands, is as gruesome as it sounds.

Poor creatures such as bunnies and puppies are confined to harsh conditions and are injected with formulas that are lethal for life. The good news is that many homegrown brands are becoming aware of this inhumane practice and putting an end to it.

Animal testing is actually prohibited in many nations, and this is only a positive beginning. These are a few best cruelty-free makeup brands.

The majority of brands hold FDA and/or PETA certifications. How can I be certain they don’t include cruelty?

Certain brands make it simpler to locate them by putting their PETA/FDA approval on them or mentioning that they’re cruelty-free on their official websites and handles (they’re still in the process of obtaining a license).

Every woman owns makeup for every occasion. Unfortunately, the products aren’t always safe, and brands don’t always follow the best practices.

To ensure that their products are safe for human consumption, brands cruelly test them on animals before launching them into the market.

The names of some best cruelty-free makeup brands in India that are making an impact will be shared with you. Many brands do not place much thought into brand marketing instead of making safe products.

Brands that do not test their products on animals qualify as best cruelty-free makeup brands. It means that the brand, the product, and the ingredients are not tested on animals. However, it’s crucial to check the labels and to understand the brand ethics.

Generally, the market for best cruelty-free makeup brands are booming. Lately, India has also become a thriving market for cruelty-free makeup.

While we are aware of the benefits of clean beauty, popular terms such as “clean” and “cruelty-free” can be confusing and cause hesitation. For those wondering what exactly these terms mean, allow us to clarify.

Clean beauty products are made with ethically sourced ingredients that are free from harmful substances like parabens, fragrances, and sulfates. In addition, they are not tested on animals, making them cruelty-free.

Choosing best cruelty-free makeup brands not only benefits your skin but also makes a positive impact on the environment.

To help you in your journey towards cruelty-free beauty, we have compiled a list of must-have brands that prioritize both your health and the planet.

So without further ado, here are the best cruelty-free makeup brands you should definitely add to your shopping cart right now.

Best Cruelty-Free Makeup Brands

1. Plum Goodness

You may have used face washes and moisturisers in the past that weren’t cruelty-free, but now you know.

In case you’re apprehensive about skincare basics, you can trust Plum, as many others have. Their Bright Years All Day Defence Cream and Olive and Macadamia Mega Moisturising Hair Mask have been recognized by PETA.

2. Kay Beauty

Our home Diva Katrina Kaif created Kay Beauty products, which are cruelty-free, vegan, and dermatologically tested.

3. Colorbar

Established in 2004, Colorbar quickly emerged as a top contender in the makeup industry with a well-established presence in over 100 stores and 1200+ multi-brand outlets.

A pioneer of cruelty-free makeup brands, Colorbar stands out as one of the few gender-inclusive makeup brands in India. Their offerings cater to all skin types, boasting an extensive range of shades and textures that have garnered them a loyal customer base.

With a global reach, Colorbar continues to expand its collection of ethical and high-quality makeup products, including skincare items.

For those looking to make more sustainable choices, Colorbar also offers cruelty-free makeup brushes as an alternative to traditional ones.

4. Soulflower

As an Indian cruelty-free makeup brands, Soulflower offers natural beauty products for men and women alike to keep their skin looking flawless.

Sephora, Ulta, Harvey Nichols, and other top retailers in India carry this beauty brand.

Their main focus is on skincare solutions, which include cleansers, toners, and moisturizers designed to treat acne symptoms and cleanse pores.

5. Milani Cosmetics

In addition to offering high-quality makeup products at an affordable price, Milani Cosmetics is an Italian cruelty-free makeup brands.

All of Milani’s products are formulated with plant-derived ingredients and are free from animal testing. Milani is a great choice for anyone seeking a cruelty-free makeup brands that offers a wide selection of products.

6. e.l.f. Cosmetics

Another popular drugstore brand that offers cruelty-free makeup products is e.l.f. Cosmetics. Their products are known for their affordability, so they are a great option for those looking for an affordable cruelty-free makeup brands.

7. Tarte

Tarte is a popular cruelty-free makeup brands that is known for its commitment to being cruelty-free and using natural ingredients.

Many all-natural products struggle with providing bold pigments and strong coverage due to less potent ingredients, but Tarte has successfully mastered this.

Their foundations and concealers are among the highest performing options available.

In addition to their effectiveness, Tarte is dedicated to sustainability and ethical practices, ensuring that their products are free from parabens, phthalates, and sulfates.

8. Alanna

An Indian beauty brand, Alanna offers a wide array of cruelty-free makeup brands.

Their products are made with plant-based ingredients and are free from parabens, phthalates, and sulfates. For cruelty-free makeup that is affordable and suitable for all skin types, Alanna is a good choice.

9. Daugther Earth

There are a wide range of vegan and cruelty-free makeup brands offered by Daughter Earth, an Indian beauty brand. Its products are formulated with natural ingredients and are free of parabens, phthalates, silicones, and parabens.

If you’re looking for affordable cruelty-free makeup for all skin types, Daughter Earth is a great choice.

10. Amayra Naturals

Inspired by Ayurveda, a natural healing system from India, Amayra Naturals creates skincare and makeup products.

Amayra Naturals products are made with natural and organic ingredients and are free from parabens, sulfates, phthalates, and silicones.

Those seeking high-quality, cruelty-free makeup that is also beneficial to the skin will find Amayra Naturals to be a great choice.

11. Dr Sheth’s

It’s a high-end skincare line that adheres to global regulations. Their distinctive products are made especially for Indian skin, which has to withstand dust and pollution and develops more melanin than other skin types.

Dr. Sheth’s has three generations of cosmetic dermatologists, which adds to its legitimacy and dependability.

Apart from their products with a balanced pH, they also offer peels and acids that are enriched with Vitamin C, Vitamin A, and Kojic Sulfur Acid.

12. Lotus Herbals

Lotus Herbals combines Ayurveda and technology to expand their product line and achieve long-lasting results in less time.

Their products draw upon the ancient 5000-year-old wisdom of Ayurveda, carefully handcrafted after years of studying the Vedas, perfectly blending Vedic sciences and technology.

They take pride in their commitment to using organic ingredients and not testing on animals.

As one of India’s leading natural make up and skincare companies, Lotus Herbals is renowned for their sunscreens, as well as a variety of other products made from natural herbal ingredients that are cruelty-free.

Their array of offerings includes a full range of makeup products such as Kajal, eyeliner, mascara, lipstick, lip balm, foundation, compact, nail enamels and more.

13. Ruby’s Organics

At Ruby Organics, all makeup enthusiasts can find their paradise. For a natural and flawless look, try their foundation made with premium and organic ingredients.

Not only will it give you a healthy glow and even skin tone, but it is also never tested on animals.

Their products are crafted with skin-enriching elements such as almond, castor, jojoba oil, Vitamin E, shea butter, glycerin, and beeswax to repair the damage caused by using makeup.

We are fully convinced by the brand’s concept of using skin-friendly makeup products. The brand offers a limited range of items including lipstick, concealer, and eye shadow that perfectly complement Indian skin tones.

14. Vaadi Herbals

Vaadi Herbals, an Ayurvedic pharma company turned make up brand, has been in business for 150 years.

Known for its skin, body, face and feet products, it has won local and international awards.

There are several products they sell, including face wash, shampoo, conditioner, scrubs, gel and facial bars (face soap), manicure-pedicure kits, and others.

15. Biotique

It uses only 100% organic and pure, preservative-free ingredients packaged in eco-friendly materials and does not test on animals. Biotique combines 5000-year-old Ayurveda with modern Swiss biotechnology.

16. The Body Shop

The Body Shop is a pioneer in the cruelty-free cause, offering products made with natural ingredients and infused with pleasant scents. All of their products are certified cruelty-free, 100% vegetarian, and carry the Leaping Bunny logo.

Their range includes makeup, skin care, and hair care items. Out of all their offerings, my personal favorite is the Tea Tree shampoo.

I had been struggling with dandruff recently, but after just two uses of this shampoo, it completely cleared up.

My scalp feels incredibly refreshed and clean after using it. The only downside is that it can be a bit pricey to continuously repurchase.

17. Shahnaz Husain

Shahnaz Husain’s makeup brands have been recognized by PETA as animal cruelty-free. Their products are eco-friendly and free of animal fat.

18. Disguise Cosmetics

Disguise Cosmetics is an Indie and PETA-approved cruelty-free makeup brands. It just launched in 2018, but it already has a cult following. Their satin and matte vegan lipsticks are ultra comfortable and long-lasting.

It is hard to find vegan lipsticks in India, so this brand stood out and gained popularity. They have a nice range of colours, including a black shade. Their brand has been expanded to include moisturisers, kohl, glow oil, etc.

19. Neemli Naturals

Beauty products from Neemli Naturals are cruelty-free, vegan, and botanically formulated.

Handmade in small batches, their products contain only safe and non-toxic ingredients and are free from parabens, fragrance, propylene glycol, organic solvent remnants, and animal-derived raw materials.

Their luxury packaging makes the products even more appealing.

20. Juicy Chemistry

Everything at Juicy Chemistry tastes so amazing that it feels as though it was made right there on Earth.

It is obvious that chemicals were not invited to this celebration based on their rustic, uncomplicated packaging and uncomplicated texture.

Grab their Maca Root Face Mask, Argan Shampoo, and gourmet soaps to enter this party uninvited.

21. Boss Lady Cosmetics

For its outstanding reviews all over social media, Boss Lady Cosmetics makes it to this list as one of PETA’s recent cruelty-free makeup brands.

They make a bunch of highly moisturising, pigmented lipsticks in nudes and reds suited to Indian skin tones, such as Hug All Day Waterproof Eye Flick and Poplighters, powder highlighters.

22. Echt Beauti

Echt Beauti is a rising beauty brand in India that has received positive reviews from influencers.

While their collections may not be as vast as those of established brands, they offer budget-friendly options for beginners. Additionally, their products are of high quality.

Their waterproof gel eyeliner is bold and their pot lipsticks can also be used as cheek tints, but it’s the velvet matte lipsticks that have caused a stir in the makeup industry, making them a worthwhile purchase.

23. Tinge By Sabrina Suhail

Tinge By Sabrina Suhail, a revolutionary Indian make up brand, is a strong advocate of cruelty-free products.

Not only are their lipsticks custom made vegan and cruelty-free, but Sabrina is also the first in the world to offer bespoke liquid colour.

Their lipsticks and Bamboo Fibre Lip Scrub have gained popularity among beauty enthusiasts.

While their products may be slightly pricier, you’re investing in quality. It’s worth mentioning that their current range of lip shades complements Indian skin tones perfectly – we can’t help but admire it.

24. Basil Skincare

Have you heard of this reasonably priced Indian company that, while adopting a local voice, shares our passion for animals?

With the assortment of products from Basil Skincare, you can cheerfully throw out all the products that are packed with chemicals and revitalize your skin over time.

Check out the Ylang Ylang Hair Balm and Cinnamon & Clove Face Cleansing Oil as well. For body care, try the clary sage and sunny rose body conditioners, body moisturizers, and lip oils.

25. House Of Makeup

As a makeup enthusiast, it’s important to ensure that the products in your vanity are cruelty-free. This is easily achievable with House Of Makeup, a local brand that offers a wide range of makeup brands.

Plus, their products are not only cruelty- free, but also free from harmful chemicals, making them not just skin-friendly but also animal-friendly. From nails to lips to eyes, they have you covered.

Keep an eye out for their highly recommended items like the eyeliner if you’re looking to embrace the cruelty-free lifestyle.

26. The Mom’s Co

To help moms make healthy choices for themselves and their families, The Mom’s Co. developed a line of products that are 100% toxin-free and cruelty-free.

27. Gush Beauty

Gush beauty offers cruelty-free and clean makeup to make you feel like a snatched queen without the hassle of long routines or spills.

28. Sugar

As a leading cruelty-free makeup brand, Sugar offers products for all categories. Their popular item is the Cruelty-free makeup primer.

With a strong belief in empowerment, Sugar strives to provide essential skin products for those who put their trust in them. They cater to global makeup needs and take pride in being one of the top cruelty-free makeup brands in India.

Their goal is to offer products that can be tailored to fit any skincare routine. From bold to subdued, quirky to crazy, or everyday to glamorous – their aim is for customers to have fun with their makeup, no matter their mood.

30. Iba Halal

All Iba Halal products are free from alcohol, pig fat, different animal-derived components, and vicious chemical compounds such as sulfates, parabens, ammonia, and bleaching agents.

31. Faces Canada

Faces Canada offers a unique line of makeup and skincare products with a historical background spanning over forty years in Canada.

The products we offer are proof of your individuality and a way to show off your appearance with confidence.

The products are cruelty-free and hypoallergenic, and quality is a core value that we hold dear.

32. MyGlamm

MyGlamm, one of the top cruelty-free makeup brands in India, provides distinctive oils, minerals, and nutrients. The finest ingredients that nature and science should be able to provide are used in the European formulations of the items. The skin and pores are nourished by substances like Argan oil, Jojoba oil, and tropical plant oil.

33. Blue Heaven

The Indian makeup brands business has undergone a change thanks to Blue Heaven Cosmetics’ unwavering passion and tenacity.

As a result, cutting-edge hues, patterns, and themes are continuously emerging inside the company’s product innovation departments. In India, Blue Heaven is establishing a standard for cruelty-free makeup brands.

34. Huda Beauty

As one of the world’s fastest-emerging beauty brands, Huda Beauty was launched in 2013 by popular beauty blogger Huda Kattan. The brand is amusing, yet sophisticated, and they are always innovating!

As a makeup brand, Huda Beauty strives to deliver the highest quality makeup products so women feel beautiful and glam.

35. The Nature’s Co

The Nature Co, an Indian cruelty-free makeup brands offers several different varieties of natural skin care products, including face creams, moisturizers, and sunscreens. In addition to hydrating the skin, The Nature’s Co Green Tea Face Mask also reduces wrinkles and fine lines.

36. Votre

Natural and organic beauty products are offered by Votre, one of the best cruelty-free makeup brands in India. Two sisters founded the brand in order to create a company that would be as pure as possible.

They believe in using the best ingredients and never synthetic fragrance. There are no parabens, sulfates, or other harmful chemicals in this Indian beauty brand.

37. Veda Earth

At VEDA, we believe that true beauty stems from a balance of mind, body, and spirit. We proudly offer a diverse selection of products to enhance your appearance and well-being.

Our dedication to using natural ingredients and sustainable production methods sets us apart. Our founder, an acclaimed social entrepreneur, has made it her mission to empower women through effective skincare solutions.

Her inspiration for creating rejuvenating facial cleansers came from wanting to help people rediscover their inner radiance.

How to Identify Cruelty-free Makeup Brands?

These days, consumers are looking for sustainable, organic, and cruelty-free makeup products. Here are some ways to determine whether or not a makeup brand is cruelty-free:

The quickest way to tell whether a product is cruelty-free is to look for the bunny logo on the packaging. If the brand is cruelty-free, it will have the pink and white bunny logo or any of the above logos.

A good idea is to search online for product reviews if you don’t have the product in front of you or if you want to confirm before buying.

You can also use these cruelty-free checker apps in Appstore or Google Play to see if the listing contains your preferred brand:

  • Leaping Bunny cruelty-free
  • PETA’s Bunny Free campaign
  • Beagle Freedom Project’s Cruelty-Cutter

A beauty blogger and a cruelty-free specialist can provide you with an opinion that’s actually going to be right for you, just as you will read online reviews of the brand.

Lastly, if none of these tricks work and you don’t feel satisfied, you can email the brand yourself and confirm your query.

Having a whole list of cruelty-free makeup brands in India now makes switching to cruelty-free makeup products much easier.

To save those cute little furries, abstain from brands that test on animals, whether you are shopping online or visiting a store personally.

Benefits of Using the Best Cruelty-free Makeup Brands in India


Since people have started using cruelty-free makeup brands, they are preferring natural products over conventional ones because they believe these are better for their skin and the environment.

Free of cruelty

Makeup brands that are cruelty-free do not use animal testing or harmful ingredients such as lanolin or beeswax.

Safer Ingredient

In cruelty-free makeup brands, synthetic alternatives are often used instead of animal ingredients, such as polyethylene glycol (PEG) or polypropylene glycol (PP).

It’s Good For You

Compared to human skin, animal skin contains 10 times more oil. When applied on the face, this excess oil can result in breakouts and other discomforts.

The same applies to fur and feathers from animals, which may trigger allergic reactions in individuals with sensitive skin or allergies (often caused by pet dander).

To avoid this, consider using cruelty-free makeup brands alternatives as a substitute for traditional cosmetics.

With that said, there are plenty of budget-friendly and ethical makeup brands available in India for you to choose from. So why not make the switch to environmentally-friendly options?